Flavors are the spice of life. Despite tremendous advances regarding taste in better-for-you dairy products, consumers still have to desire to purchase the item. That is what makes flavoring so important.
Savor the flavors
To take a deeper dive, Dairy Foods reached out to several suppliers to get more “flavor” on the topic.
According to James Bruce, executive vice president, sales, Dallas-based Pecan Deluxe Candy Co., Gen Alpha, Gen Z and millennials are driving today’s purchase decisions in the cultured and frozen dairy sections. These demographics seek cool and eclectic flavors, striving to be first to create an Instagram post. “Increasing technological advances and speed will be reflected in their choices for years to come,” he stresses. “If dairy manufacturers do not tap into this trend, they will be left behind.”
In addition to savory flavors, An Ho, director of food science and production innovation, Fenton, Mo.-based International Food Products Inc. (IFPC), also cited fruit flavors like strawberry, blueberry and raspberry continuing to be top sellers in yogurt, cheese, milk and ice cream.