Breaking Down Barriers

We are featured in Confectionery Production’s October issue, discussing how the Covid-19 pandemic and emerging social media trends have impacted the bakery and confectionery sector.

Breaking down barriers

Social media can be a place of endless inspiration, where vibrant and imaginative ideas can be used to inspire NPD managers and marketing teams alike. Another facet of the digital era is the breakdown of international barriers, with interest in world foods growing further amid the coronavirus pandemic and subsequent travel restrictions. Commenting on this shift is toppings and inclusions specialists, Pecan Deluxe Candy.

“Food trends from far flung places become mainstream much faster. For example, Asian inspired foods like bubble waffles and matcha cakes are gaining popularity in Europe.” Explained Jenny Baillie, EMEA Business Development and Marketing Manager.

Permissible indulgence

Social media aside, the coronavirus has significantly influenced the confectionery and bakery segments over the past year. In terms of buying behaviours, people had more time on their hands, leading to a rising popularity for tips, hacks and step-by-step videos of how luxurious or novel products are made. In addition, Pecan Deluxe Candy witnessed a surge in demand for overly indulgent sweet treats to provide comfort and pleasure. “Social media has been teeming with delights such as birthday cake doughnuts glistening with colourful sprinkles, creamy frosting and sponge cake pieces, gooey cookie dough desserts loaded with chocolate candies and brownies stuffed full of cream filled cookie pieces,” explained Jenny Baillie.

Read the full article here