Consumers Still Sweet On Indulgent Treats

Guilt-Free Indulgence

The rise of Veganism and the growing popularity of plant-based and clean-tasting foods are giving consumers more lifestyle choices. However, there is increasing evidence that many are unwilling to give up on their indulgent treats.

Although the public wants the food industry to make food healthier – the drive for free-from and plant-based foods are testament to that –people still have a sweet tooth for traditionally indulgent items like baked goods, premium desserts and biscuits. Pecan Deluxe believe that this should not be ignored, they have seen demand grow from manufacturers for more innovative flavour inclusions.

Sugar Reduction

An unwillingness to compromise on sugar levels in some foods is borne out by the latest Public Health England (PHE). However, the growing choice of guilt-free sweet snacks and desserts is changing the landscape for health-conscious and price sensitive consumers, with significant success in reducing sugar content in branded yogurts, fromage frais and breakfast cereals, but the implication could be drawn that there will still be a market for traditionally sweet foodstuffs.

Graham Kingston, Pecan Deluxe EMEA managing director, believes offering a diverse range of options for all foods – the company can supply plant-based inclusions which may be suitable for vegan-friendly applications – is no bad thing. He explained- “Adventurous consumers may want to break the habit of gorging on unhealthy snacks but they also seem reluctant to give up their indulgent treats”.

Trends and Innovation 

Pecan Deluxe is at the forefront of innovation and can create bespoke flavours and products for customers. The R&D department anticipates market trends and develops new ingredients to suit, frequently working alongside manufacturers to develop inventive products tailormade to meet their requirements and consumer demand.